SHOTS OF SUNSCREEN
In a country where sunny days are rare, you'd think sunburns wouldn't be a big issue. But in the Netherlands, 30% of sunburns happen while relaxing on a terrace. No wonder we have the highest skin cancer rate in Europe. That’s why Zilveren Kruis is stepping in with a simple solution: sunscreen shots, now available on the menus of bars and restaurants. Enjoy the sun—without the burn.
Achmea Zilveren Kruis
Natwerk Creative Agency
Creative Director
360 Campaign
CLIENT
AGENCY
ROLE
CATEGORY
Case video
Introduction video
Online video
Credits: Creative Director: Pim Smeets, Robbin de Waij // Creatives: Bram Eigenfeld, Louk Derks // Strategy: Jens Bezemer, Tom te Buck // Design: Jeroen Giesen // Director: Marleen Jonkman // DOP: Thijmen Doornik // Photographer: Maeve Stam, Tim Stet