Hello, I’m Robbin de Waij, naturally wired for solution-focused thinking.
ABOUT
I’ve created the first digital condom, a QR-crown to streamline faster payments on Dutch Kingsday, and introduced shots of sunscreen on cafe menus across the Netherlands. I’ve worked between Amsterdam and Antwerp, collaborating with both small and large AD agencies to serve local and global clients.
I founded a digital climbing platform called Off The Rock - Your Urban Climbing Guide.
As an outdoor enthusiast and gear freak I spent my weekends in nature. If I’m not climbing or summiting a peak, you’ll find me on my gravel bike.
EXPERIENCE
CURRENTLY
Freelance Creative (Director) and founder of Off The Rock.
PREVIOUSLY
Previously 4 years in Amsterdam as a Creative Director at Natwerk Creative Agency.
VIEW LINKEDIN
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BRANDS
Netflix
Amazon
Danone
Mazda
Ford
Kia
Nespresso
Samsonite
American Express
Unicef
Achmea Zilveren Kruis
Ace & Tate
Redefine Meat
Johnnie Walker
Kentucky Fried Chicken
Telenet
Visma
Tikkie
Budget Thuis
VU Medisch Centre
BNN/Vara
Rabobank
Dirk
University of Antwerp
PRESS
Zilveren Kruis // Shots of Suncreen
Zilveren Kruis // Shots of Suncreen
Telenet // Digital Condom
Telenet // Digital Condom
Danone // Taste Tunes
Mazda // Drive Thru Motor Show
Ace & Tate // No skills required
BNN/Vara // Born to be BNN
AWARDS
Bronze // Best of Activation Awards 2021
PR, Events, Live shows, Festivals // Mazda: Drive Thru Motor Show
Bronze // Creative Belgium Awards 2021
Product Launch/Relaunch/Trail campaigns // Danone: Taste Tunes
Bronze // Best of Activation Awards 2021
Digital Communications // Danone: Taste Tunes
Grand Prix // Epica Awards 2021
Digital // Telenet: Digital Condom
2x gold // Epica Awards 2021
Mobile Campaigns, Apps & Games // Telenet: Digital Condom
Gold, Silver, Bronze // Best of Activation Awards 2021
Digital Communications, Innovative Idea, Creative Excellence // Telenet: Digital Condom
Gold, Silver, Bronze // Clio Awards 2020
PR, Digital/Mobile, Social Media // Telenet: Digital Condom
Mobile Award, 2x Silver // Eurobest 2020
Mobile, Brand Experience & Activation, PR // Telenet: Digital Condom
Gold, 4x Silver, 3x Bronze // Creative Belgium Awards 2020
Brand Experience, Digital, Direct, Innovative, PR // Telenet: Digital Condom
Nomination, San Accent 2013
Non-Profit & Overheid // BNN: Born to be BNN
Nomination, San Accent 2013
Vrije Tijd // BNN: Born to be BNN