WELCOME TO THE BACKSTAGE
A global employer branding campaign for Amazon Fulfillment Centers. Working in a fulfillment center is like being backstage in the modern world—it's demanding, team-driven, and well-paid. "Welcome to the backstage of the world" became the core concept, resulting in a campaign with over 2,000 assets and 265 masters in seven languages.
Amazon
Wunderman Thompson Benelux
Creative
Global employer branding campaign
CLIENT
AGENCY
ROLE
CATEGORY
Part 1 - Welcome to the backstage
Localized digital out of homes
Visual style of the campaign
Part 2 - Backstage is where it all happens
Amazon Air Hub - Germany
Credits: Creative Director: Pieter Staes, Carlos Camacho // Design: Tunçhan Kalkan // Directors: Ben and Joe Dempsey - Knucklehead // Producer: Ingeborg Van Hoof, Amélie Van Campen, Caroline van Ranst // Account & Strategy: Will Fernandez, Gitta de Vos Peggy Scherpenberg.